Web Strategy for Small Business

Far too often, small business owners waste time and money chasing after the latest internet fads.

First, you must understand "why" you are investing time or money for your business online. You need to be clear about the market you want to reach, what actions you want those customers to take, and what "success" looks like.

Once you know the "why", then you can determine the look, content and goals of your website, and evaluate potential return on investment from specific platforms like Facebook and Pinterest, or new technologies like QR codes.

Second, persist! Be prepared to commit to your strategy and follow through. High search engine rankings and engaging customers through social media takes a consistent effort and investment, whether that investment be time and/or money.

Contact Internet Advisor today to create a winning strategy, and maximize your return on both the money and time you invest online.

• Russ Jackman

Site last updated May 06, 2020, at 02:30 PM

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